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Opening Doors: Pathways to Diverse Donors

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Winner of the 2002 Skystone Ryan Research Prize from the Association of Fundraising Professionals.
Sponsored by the prestigious Council on Foundations, Opening Doors is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, Opening Doors provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies. In addition, this hands-on resource:

Helps readers understand the rich philanthropic traditions in diverse American populations
Shows how to encourage prospects to become donors through personal meetings, house parties, special events, and direct mail
Presents practical ideas for seeking gifts from business owners of diverse cultural backgrounds
Describes appropriate and effective ways to encourage small donors to become large donors

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Availability

AWDF.0952.C1	AWDF.0952		Available
AWDF.0952.C2	AWDF.0952		Available

Detail Information

Series Title

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Call Number

AWDF.0952

Publisher

: Jossey-Bass., 2002

Collation

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Language

English

ISBN/ISSN

0-7879-5884-0

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Specific Detail Info

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Statement of Responsibility

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