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Why Fund Media: Stories from the Field
A labor of love for individuals committed to the significance and potential of media, Why FUND Media is a timely and worthy follow-up to a 1984 publication by the Council on Foundations titled How to Fund Media. Editor Karen Hirsch seamlessly brings together a series of separate chapters written by media arts experts who've based their chapter essays on extensive consultations with field representatives and grantmakers, and on historical research. The Council's purpose, in collaboration with the affinity group Grantmakers in Film and Electronic Media, was to create a resource not only for grantmakers but also for media grant seekers, especially independent producers, according to Council president and CEO, Dorothy (Dot) Ridings. As Karen Hirsch notes in her introduction, "There is little doubt that media — film, television, radio and the Internet — are central communication tools of our time. An average American adult views nearly 60 films a year, listens to the radio nearly 60 hours per month, spends roughly 10 hours a week on the Web, and watches television more than 4 hours a day. Combined, that comes to about four full months a year. Yet, despite the degree to which media shapes our daily lives, culture, politics and society, most foundations do not fund it.”
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